You chose this path because you wanted the freedom and flexibility of working from home. You wanted to choose what projects to invest your time and your passion into. It was your deep desire to create an abundant, consistent, and cap-less income that allowed you to live life on your terms.
Things didn’t quite go according to plan, did they?
The truth is, as long as you continue to trade time for money, you will be stuck in a cycle of overworking, burnout, and unpaid vacations that cause you to drain your savings and your sanity reserves.
I know the feels, because I’ve been there.
This is the story of many a freelancer or coach who provides one on one services. Whether you’re a designer, content creator, 1:1 coach, or healer, you feel the burn of constantly playing catch up on your finances, never quite achieving the abundance you have envisioned for yourself.
This is your story. At least, until you create some passive income teaching what you know how to do.
I’m Nikki Kahl, a freelancer turned coach, and my passion is helping service based entrepreneurs break free of their trading-time-for-money model and finally creating a business that is abundant AF.
Through my courses and coaching packages, I guide you through the process of creating an abundant business model that gives you time freedom and allows you to live life on your own terms.
You discover how to become magnetic to a tribe of people who love you and are excited to work with you. You will learn how to communicate with and nurture that tribe through your content strategy.
You will align with the mindset skills and action steps you need to transform into the person you must become in order to lead that tribe, and receive the abundant online income you crave.
I was in my freshman year at The Art Institute of California, Los Angeles when I first found out about the magical concept of
I was mesmerized.
I just knew I was meant to be a Course Creator, but didn’t know where to start.
I tried it all, from failed blogs and albums to odd jobs and freelancing my way through college, until…
I was offered the position of
at Merle Norman Cosmetics.
A position they created FOR ME.
I was 22 years old and managing the audio and video aspects of the marketing for the ENTIRE company. For the United States, Canada, and Dubai…
I knew I was meant for so much more. More than working a 9 to 5 building someone else’s dream.
I was meant to build a beautiful online empire doing what I loved, but I had a lot of learning to do.
And I quit my safe, cushy job at Merle Norman with health benefits, a 401K and a pension to pursue this dream.
After I quit my job, I struggled to make money. Freelancing was difficult and work was unpredictable. I didn’t fully believe I could make all of my money working remotely, as I was practically drowning in limiting beliefs.
The next three years passed in a blur of inconsistent freelancing gigs, odd jobs, Etsy shops, a psychedelic rock band, and bumming it at my mom’s until I was 25.
After I moved out, I had a particularly heinous string of jobs that I was overqualified for and left me feeling hollow.
I knew there had to be more to life than working a mediocre job to pay rent for an apartment I was never in.
I was at Miguel’s, a Mexican restaurant in Corona, California, when I declared to my then-boyfriend (now fiancé) and the universe that everything needed to be different, right now.
Within a week, I was hired to edit video for a YouTuber. It seemed like an awesome position but I quickly learned that she was a narcissistic tyrant and realized that I wouldn’t last in that environment. I was let go two weeks later.
I remember calling my boyfriend and telling him the news. I remember him being calm as I told him that I wasn’t going to get another job.
I couldn’t stand the idea of looking at one more job application as long as I lived. So…
And with my last $50 to spare on this dream of creating an abundant income online…
I invested into Seth Godin’s Freelancer Course on Udemy.
That was when everything changed for me.
Seth took me from the employee mindset to the freelancer mindset. He taught me how to go from being one of a million to one in a million. He taught me how to behave like a professional.
During this time, I was also studying Reiki as a way to tap into Divine Intelligence. I was deep into The Woo. I loved crystals and chakras, yoga and Tarot. These things, combined with Seth’s course, solfeggio frequencies, and The Science of Getting Rich by Wallace Wattles, showed me the benefits of mixing business with The Woo.
Only I was doing something that was totally out of my league.
I was a content creator, but I was doing backend advertising, which is extremely technical and has nothing to do with anything I knew how to do at the time.
I had no idea how to do it, but I learned and was rewarded with content creation work from the client.
From there, I created a sustainable freelancing business around my content creation and branding expertise.
Also at this time, Jake, my fiancé, was hired as a teacher – 100 miles away from where we were living.
For the entire month of August, he wouldn’t see a paycheck, so it was on me to make enough money with freelancing to sustain us. Every day, we would wake up at 4 am, get on the road at 5, and I’d drop him off at work by 7 – five days a week.
I had people in my life telling me to get a real job because I couldn’t possibly make enough money being a freelance designer and content creator. That we’d never find a place to live and would be stuck commuting 1,000 miles a week indefinitely.
This just created a stronger desire within me to prove them wrong. And I did.
I not only made enough to feed us three times a day and drive over 8,000 miles over those two months, but I created a sustainable income that rivaled my salary at Merle Norman.
It wasn’t easy.
For the next two years, I worked with clients that had unreasonable demands or boundary issues.
I suffered from burnout and frustration, often overworking myself to meet deadlines and over-providing for my clients out of fear, not charging my worth and being afraid to ask for more.
Every holiday I took off resulted in me draining my savings and going into debt from having to use credit cards just to live while I took a much needed stay-cation. Forget traveling.
I also had good clients who became allies, and friends who supported me, even if they couldn’t relate to what I was doing for a living.
In February of 2018, I realized I had created a business that required me to trade time for money building someone else’s dream.
I found myself feeling like I was back at Merle Norman, overworked, undervalued and burnt out. I knew I wanted more for myself but didn’t know what – I had so many talents and interests I could pursue, but which one would give me the lifestyle I was seeking? I didn’t know.
I was so burnt out, and so distraught that freelancing wasn’t what I thought it would be.
I felt like the last several years were for nothing.
At this point, the universe stepped in. I had a debilitating accident that caused me take a deep look within. My fingers were caught between a metal door and its frame after high winds slammed it shut. I had fractures and swelling in my bone marrow (that is as excruciating as it sounds). Instead of being able to take time to heal, I had to work through the pain, feeling trapped by my trading-time-for-money business model.
I knew something had to change, but I was so lost and so drugged up on pain-killers.
I decided to apply for a marketing position at a corporation. I thought would be easier than what I was doing now. At least I would have paid vacations and, most of all, health insurance. I think that was my main motivator for that decision.
I had a great interview and truly thought I would get the job. As I thought that through to its end, I was in full panic mode.
Getting this job would mean my lifestyle would change drastically.
I would no longer have the freedom to work when I wanted, I would have to ask permission for that time off to go to the doctor, would be at that job 60+ hours a week instead of my current part-time schedule, and be working to build someone else’s dream. Again.
I made a huge mistake.
I found myself at a barbecue a few weeks later, and ran into the man who interviewed me. He told me I was a brilliant marketer. He told me I was too good for the job and wouldn’t be happy. He said that the job would stifle my creativity – that I needed to continue on in my business and focus on making that brilliant too.
Our conversation lit me up.
I came back to my business with a renewed sense of passion and a determination to transform it into my dream business. I got off the pain-killers and had adapted well to one-handed life.
From my ordeal, I gained the confidence to go forward and teach all I had learned from my time marketing and creating content. Before, I didn’t feel totally qualified to teach anything. Like I wasn’t good enough yet.
I knew I wanted to make courses, but how could I design this business to create the lifestyle I envisioned for myself? I didn’t know. What I did know is this:
As long as I continued to
I would never create that big, beautiful dream life of mine.
So I hired a business coach named Lauren Eliz-Love that I met through Instagram to help me design this perfect business. She was a few steps ahead of me and was doing what I wanted to be doing – creating online courses.
With her help, I developed the mindset skills and took the action steps to achieve my goal of making a beautiful online business doing what I love.
I spent so much time getting the branding and messaging right, tweaking my website, and developing offers that are in alignment with my inner being and core drivers.
Through hiring a coach, I discovered my life’s purpose:
To help the freelancer or coach who is ready to break free of trading time for money.
To finally create a business that is abundant AF.
To become magnetic to a tribe of people destined to work with them.
Now, I am facilitating these changes for those I work with, helping them to create a business by their design.
Become Visible to Your Dream Client
To become visible to your dream client or customer, you must have a marketing strategy in place. But marketing doesn’t have to be salesy or feel icky - it can be a fun experience that is tailored specifically to you! When you create a marketing story that is authentic to who you are as a business owner, everything else flows naturally.
The Inside Out Marketing Guide & Workbook helps you break through the noise of your industry to make a greater impact by guiding you through creating a brand statement that starts with who you are.
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