Ep. 07: Become Magnetic to Your Dream Client
When I first started out in marketing, I’d always hear “you’ve got to figure out your ideal client avatar.” That is a detailed description of your ideal client, complete with their name, age, likes, dislikes, etc., and this approach felt forced to me. In today’s Episode, we’re going to talk about becoming magnetic to your dream client. Everyone talks about your ideal client avatar and getting super specific about who you serve, but I like to take a different approach to things, and that approach starts with you and who you are.