Discover How to Increase Your Income & Impact Without Taking on More Clients.
Turning your 1:1 services into courses and digital products is by far the easiest way to scale your business as a freelancer, so that you can help more people while working less hours.
Freelancing was supposed to give you the freedom to work on what you wanted, when you wanted, and allow you to live the lifestyle of your dreams.
Instead, you’re feeling burnt out, overworked, and like you have to be “on” all the time to serve your clients. Countless hours of being chained to your computer, eating lunch at your desk, and constantly being distracted by client calls, emails, and texts, have you feeling completely exhausted.
You want to make more money so that you can have more time freedom, but can’t possibly take on one more client – so you’re stuck at your current income, working more hours than you did at your 9 to 5.
“Maybe I’m not cut out to be a freelancer.”
“Why am I always behind on my bills? I can’t ever seem to get ahead in my finances.”
“How can I be working so hard and have so little to show for it? There must be something wrong with me.”
“I didn’t think freelancing would be this hard. Maybe I should just give up and get a job.”
“I feel like I have to be ‘on’ all the time to serve my clients. I have to always be working to make money in my business.”
“I am completely exhausted and I don’t know how much more of this I can take.”
There is nothing wrong with you.
The current model of freelancing is broken. Freelancers have been taught to build their businesses so that they are trading time for money.
Done-for-you, 1:1 services are the cornerstone of your business. People need their problems solved, and your services are the solution. But how many clients can you take on without feeling overwhelmed?
Whatever your number is, there is a cap on the number of clients you can take at one time. There are only so many hours you can work in a day. With a time-for-money business model, your income is completely dependent on how many hours you can put into your work, and how many days out of the year you can keep up that pace.
As long as you continue to trade time for money, you are trapped in a business that is not working for you. You will sink further and further into burn out, until you hit a wall of exhaustion that has you doubting yourself and your ability to succeed as a freelancer.
But it doesn’t have to be this way.
You can be a successful, professional freelancer, providing solutions to your clients, and have the time and financial freedom you so desire. You can have the time to travel, to have fun, to spend time with loved ones, to pursue your hobbies and the things that light you up.
You can have a freelancing business that is abundant AF, and gives you the freedom lifestyle you have been dreaming of. You can work for just a few hours a day, take breaks, and spend the rest of the day as you wish. You will feel confident and aligned with what you are doing.
When asked about your work at social gatherings, you will proudly declare,
“I am an abundant freelancer.”
Right about now, you may be wondering, “how do I become an abundant freelancer?”
Currently, your freelancing business has you working so many hours with multiple clients, and you couldn’t possibly take on another client, even if you wanted to. So your income and ability to impact has reached its glass ceiling.
By taking the services you already provide for your clients and turning them into courses and digital products, the amount of people you can help increases in abundance – and with it, your income.
In spring of 2018, at the height of my freelancing career, I worked myself into exhaustion. I was operating under the illusion that I had to work really hard and put in a lot of hours to be successful as a freelancer. I would work 8+ hour days, five days a week, racing against the clock to get my work done so that I could invoice.
I was so burnt out because I was at the beck and call of my clients, answering their every whim as soon as they had it, no matter the time of day. I used to drop everything just to make “one more quick revision” and had zero boundaries. I barely had structure in my workday, and had a fly-by-the-seat-of-my-pants and put-the-fires-out-later kind of mindset.
I let my clients rule my time, answering emails and phone calls immediately, which often resulted in me having to shift gears mid-project. This left me with a bunch of half-finished projects at the end of the day, and only half of my sanity. Much of my day was taken up by client communication, filled with tasks I wasn’t invoicing for, so I had to work even harder to meet my financial goals.
This led me down a path of complete and total burnout. Freelancing had become more difficult than having a job. I was exhausted. This wasn’t what I thought having my own business would be like. I was so discouraged that I applied for a marketing job at a corporation. “At least employees get breaks, paid time off, and benefits,” I thought to myself as I sent in my resume. I even went as far as to interview.
I wasn’t hired. This was the turning point of my journey. The person who interviewed me told me that I was a brilliant marketer and the job would suck my soul dry, and that I should focus on my freelancing business instead. His words. Our conversation made me see my own value and that I was good enough to teach what I knew. I was inspired to take a different approach to my freelancing business – one that included digital products and online courses, so that I could leverage my time and never have this feeling of burnout again.
Over the next year, I created a low-cost digital product called The Content Creation Workbook, a mini-course named Lit Instagram, and did a beta launch of my group coaching program, which I called Fierce AF at the time. Thanks to the passive income from my workbook and mini-course, and residual income from installment agreements for Fierce AF, I cut my work hours in half – I went from working 8 hours a day to 4 hours or less each day.
This shift caused a ripple effect of positive change in my life. Now that I work less, I have more energy. I have time for my hobbies and to go out with my friends. I am more present with my husband. I have the time and money to travel. I laugh more. I am even eating healthier. Turning my services into courses and digital products not only transformed my business, it changed my entire life for the better.
Productizing your services allows you to help more people, without adding more hours to your work day.
Online courses, group coaching programs, and digital products are the fastest, easiest way to expand your impact and income without taking on more clients. They allow you to choose exactly who you want to work with and what projects you invest your time into at the 1:1 level, so that you don’t have to take on anything and everything just to pay the bills. They free you up to work with your dream clients, on projects that bring you joy to be a part of.
When Joy joined my group coaching program, she worked at a 9 to 5 job that exhausted her, often working beyond your typical 40 hour week. She wanted to launch her coaching business and create some online courses to leverage her time. The amount of hours that Joy had to work on her business each week was extremely limited. Now, Joy has not only filled her first online course, she is already working on the second. She even expects to retire from her job and go full time in her coaching business by 2020!
If she can do it, so can you.
It’s not that you don’t have time to create an online course, it’s that your time is going to tasks that aren’t moving the needle forward. We can fill our day with all the things, and never feel like we’re making progress, because we are filling our day with the wrong actions. If you shift just a few things around in the way you spend your energy, you can get more done, in less time.
One of the biggest time sucks in a freelancer’s work day is client communication. Constantly answering emails and taking phone calls distracts you from your projects and hinders productivity. Each time you are distracted in this way, it takes about 15 minutes to refocus. You need to set boundaries if you want to work less than you currently are.
Set up specific times to check email, and stick to those times. By checking in the morning, after lunch, and before you wrap up your work day, you can stay in contact with your clients while also staying focus on the tasks that make you money.
Instead of allowing clients to call whenever they like, book appointments with them to discuss projects. This allows you to prepare for their call with any questions or ideas you have for the project, rather than being blind sighted when they call.
When I set boundaries in my freelancing business, I was able to get more done in less time because I had the space to become laser-focused on my work. Without constant distraction, I was able to work faster and get more done in the time I had.
is a group coaching experience designed to get you working less and making more.
It is my entire framework for becoming an abundant freelancer, divided into six weeks, each with an accompanying group coaching call.
The coaching calls will be held at 4pm PST every Thursday, starting 9/26.
The program begins Monday, September 23rd!
Staying productive while working from home is no easy task – without a framework to flow in, that is. You will discover productivity techniques for your work day to keep the momentum going and your energy flowing. This week, you will design your work day, put systems in place for client communication, and even schedule in multiple breaks within your day.
It’s time to liberate yourself for the time-for-money trap. You will design tiered offers by taking your 1:1 services and breaking them down into courses and digital products so that you can start working less and making more. You will uncover what abundance means to you, and learn how to price your products and services to meet your financial goals.
Online courses have many moving parts, and to have a successful product, those parts must move with each other. This week, you will learn the essential ingredients to creating an online course that forges the path of least resistance from your client’s problem to their solution. Using these ingredients, you will outline your course with my super fun, super easy notecard system.
Each section of your course will contain lessons and exercises that will move your clients closer to the solution to their problem. This week, you will learn how to teach effectively, even if you’ve never taught anything in your life, and create an action plan for recording your course content and uploading to your platform of choice.
The key to getting your audience to know, like, and trust you enough to invest in you is by telling your story. Using The Hero’s Journey pattern of storytelling – a pattern found in hero myths across the globe, and used in screenwriting for films – you will craft your origin story and tell it in a way that is as captivating as a movie. This week includes a private session with me to outline your story.
There are many ways to launch a course or digital product, each of them as effective as the last. This week, you will learn about the different processes and choose the one that feels the most fun for you. You will plan out your abundant AF launch strategy and craft a content marketing plan for launching your online course or digital product.
The Abundant Freelancer: From Burnt Out & Stuck to Abundant AF is open for enrollment until September 22nd!
This is an intimate group coaching program with limited spots. I do this so that I can serve my students individually, so that they always have my eyes on their business for the duration of the program.
The Content Creation Workbook to up your content marketing game on your website & social media.
Lit Instagram Mini-Course to make your Instagram page lit AF.
An Additional 1:1 Call to set your 90-day goal for this program.
“I don’t have time to make an online course.”
You’re right. You don’t have time to make an online course – yet. That’s why the first week of The Abundant Freelancer course is dedicated to taking your time back. You’ll learn how to free up your time to get more done within your current business, without adding more hours to your work day before we even get into the course creation stuff.
“I don’t know how to teach.”
You don’t have to – you’re going to learn how to be an effective teacher and use my lesson plan templates to create lessons that will help your clients solve their problem in the fastest, easiest way possible.
“I don’t know how to make an online course.”
Joy thought the same thing:
“As a new coach, I didn’t have experience putting together an online course. I had a ton of ideas, a lot of references… but no real idea of how to put everything together. Nikki gave us worksheets, templates, ideas, and even helped us figure out our outlines for our first course. I’m teaching my first course now, and it’s going splendidly! Thank you so much, Nikki!”
Joy did this while working a full time job – so can you!
“I am not an authority.”
It’s not that you’re not an authority, it’s that you don’t believe you are an authority. You already solve problems for your clients, which gives you the credentials to teach what you know. Your online course will teach others how to solve the problem you are solving for others, for themselves or their own clients.
“I am bad at sales.”
There’s a lot of really bad information on how to market your business and sell online courses. This is because most people teach that you must initiate, go out and get the sale, and talk to a million people and convince them to buy. That strategy works for a small percentage of people, and if you feel like you are bad at sales, you are not in that percentage. I am committed to helping you find a marketing strategy that feels fun and easy, rather than sleazy and salesy.
Brittany is a stay-at-home mom with a toddler and a newborn. When she joined my program, Brittany wanted to create an online course to help mom’s implement a self-care practice within the cracks of their day. Before her second child was born, she was able to completely outline her first course and has plans to begin production right after she recovers from childbirth!
David is a burnt-out audio/visual professional working a 9 to 5 and wants to take the leap into freelancing. Since taking my program, David now has his entire business model mapped out and is in the lesson planning stage of his first course.
You are here because you are overwhelmed with clients and exhausted in your business.
And you already know that turning your expertise into courses and digital products will allow you to work less and make more in your business.
That’s why I created The Abundant Freelancer: From Burnt Out & Stuck to Abundant AF. I take you through the steps of outlining your first course and your lesson, as well as how to record and create the content and get your product out there to your customers.
I know you don’t have a ton of time in your day to create this product – that’s why I start the course with how to shift your current business to give yourself more time within your day so you can get your product created, without adding more hours to your work day.