Know, Like, and Trust: How Your Story Creates Connection
It’s no secret that magic happens when your followers know, like, and trust you. It’s the difference between having an audience and leading a tribe. In the age of constant bombardment with advertisements, this guy or that selling “the missing piece” to your business strategy, and influencers pushing products that you suddenly totally need to have, these three elements are essential for becoming visible to the right people in a sea of those who are wrong for them.
The Know, Like, and Trust Factor
How do you get people to know, like, and trust you? It’s a long-game - something that develops over time as you make starting conversations and creating connections your absolute priority. It’s about building real relationships with real people, and showing up as a leader your tribe will want to follow.
You give those people the opportunity to know you through telling your story. You share stories that speak to the problem you solve, and through seeing themselves in your story, they begin to like you - they have something to relate to. After you’ve shown up consistently in this way for a while, they trust you. This is how you attract and grow a tribe. One story at a time, one person at a time.
What Story Should I Tell?
This is a question I get asked all the time. Our lives are so full of memories of things we’ve overcome, personal likes and dislikes, and awesome information we want to teach, that it can be difficult to know where to start. Our stories are like the Netflix of our minds - with so many options, how do you know what to choose?
I invite my clients to begin with something simple. The moment they KNEW they had to create an online business. A time when they had self-doubt and how they overcame it. How they got into the industry that they’re in. Why they do what they do. A goal they have for this year and what they’re doing to achieve it. People love this stuff - it shows who you are, one post at a time.
Going Deeper: Your Hero’s Journey
My favorite way to uncover our stories is to view the evolution of our businesses through the lens of The Hero’s Journey. The Hero’s Journey is an ancient pattern found in world myths, that was first observed by Joseph Campbell in his book, “The Hero with a Thousand Faces.” This pattern, when applied to storytelling, makes for a compelling tale that’s as captivating as a movie - because it is used in many films you know and love.
Harry Potter, Star Wars, Aladdin, Hercules, The Matrix, Wizard of Oz, Lord of the Rings, Ready Player One, Spider-Man Homecoming, Iron Man, The Count of Monte Cristo - what all of these films have in common is that they all contain elements of The Hero’s Journey. I go super in depth about The Hero’s Journey, how to apply it to your own story, and how to create a content strategy around that story in Fierce AF.
When you start telling these stories, you’re going to get an influx of comments, and eventually, DMs. At this point, it is super important to respond to these comments and DMs in an insightful way. I talk about this in Lit Instagram, and even deeper in Fierce AF, but the gist is that you want to be super real with the people who take the time to reach out. Give them something to respond to so that you can continue the conversation. Humans crave connection, so satisfy that craving for the both of you, and as you nurture that connection, that person may just become the next member of your tribe.